Brands I've led marketing for
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Your page is losing you customers right now. I've spent 10+ years fixing that: $9.8M in revenue from paid ads, $791K in earned media, 20+ person teams led, for brands like DON DON DONKI, OSIM, and a leading EdTech provider in Singapore. Now I bring that same thinking to small businesses and creators, at a fraction of what an agency charges.
If any of these sound familiar, you're in the right place.
You have a real product but your page isn't converting. You need specific fixes, not a 50-page deck.
You are the brand. If your page isn't converting, every hour promoting it is wasted. Fix the page first.
You have an audience but they're not buying. Your link-in-bio or landing page is the gap between followers and income.
10 years of real campaigns. Here's where I can make a real difference for your business.
Google, Meta, TikTok. Full-funnel campaigns with proper attribution. Not just spend and hope.
SEO, earned PR, and partner management that doesn't require a media budget to reach the right people.
Led the loyalty app rollout for DON DON DONKI across SG, HK, Thailand and Taiwan. UX that drives retention.
Budget management, KPI setting, vendor negotiation, and AI tools implementation so your team moves faster with less.
All prices in SGD.
A real look at your page by someone who's run campaigns at scale. You get a clear, scored report with exact fixes. Specific to your situation.. Delivered in 48 hours.
Imagine having a senior marketing expert who actually knows your business - in your numbers, your funnel, your team every week. Clearer messaging. Smarter channels. Lower acquisition costs. Marketing that builds on itself instead of starting over every month.
Need people to implement the strategy? I connect you with vetted specialists I trust personally - no markup, no finder's fee.
No long onboarding. No back-and-forth. Just submit, wait 48 hours, and know exactly what to fix.
Fill in the quick form with your page link, who you're trying to reach, and your goal. That's it.
I personally go through your page across 7 areas and research your competitors. Everything written for your specific situation.
A clear, scored PDF with exact fixes ranked by impact. Quick wins at the top. You know exactly where to start.
Action the quick wins yourself or share with your team. Most clients see a measurable lift within 2 weeks.
A sample of real campaigns I've run - across EdTech, retail, and F&B. Numbers are real. Companies anonymised where requested.
Inherited a paid ads operation with no attribution model. Rebuilt measurement with GA4, tightened targeting across Google, Meta and TikTok, and added offline channels (MRT, roadshows). Cut cost per sale by 33%, from $630 to $423, while scaling total revenue to $9.8M.
Managed two PR agencies simultaneously, developing separate B2C and B2B media narratives. Drove 22 placements across Singapore's top outlets including The Straits Times (14.7M reach) and Channel 8 TV ($313K PR value). Total paid spend on PR: $0.
Led marketing for DON DON DONKI's SG and HK expansion: store launches, in-store activations, influencer and PR partnerships. Spearheaded the regional loyalty app across four markets, covering UX, loyalty mechanics, and push notification strategy.
Led full-suite integrated marketing for Kallang Wave Mall under Stellar Lifestyle (SMRT Corporation), tenant campaigns, digital promotions, festive activations, and community engagement. Owned budget planning, campaign execution, and post-campaign analysis. Developed and tracked offline and digital promotional performance to increase mall footfall and drive tenant sales. Spearheaded national brand partnerships and loyalty initiatives across key seasonal moments.
I'm Joanne Kor, a Singapore-based marketing consultant with 10+ years across EdTech, retail, wellness, and F&B. I've led regional expansion across Asia, managed $9.8M in revenue campaigns, and most recently served as Head of Marketing at a fast-growing tech bootcamp, leading 20+ people across performance, content, design, SEO, and UX.
I know what good marketing looks like in practice. And I know exactly why it fails, because I've fixed it at scale, with real budgets.
I work with small business owners, solopreneurs, and creators who want senior-level thinking without the agency price tag.
"10 years of building other people's growth. Now I'm building my own - and helping others do the same."
"Joanne has a sharp eye for what's actually holding a page back. She gave us clear, actionable fixes — not vague suggestions. Within weeks of implementing her recommendations, we saw a real difference in how people engaged with our content."
"I was sceptical about what an audit could tell me that I didn't already know. Turns out, quite a lot. Joanne spotted gaps in our messaging I'd been too close to see. Practical, fast, and genuinely useful."
"Joanne brings both the strategy and the execution mindset. She doesn't just identify problems — she tells you exactly what to do about them. Our campaign pages felt completely transformed after her review."
A friend gives opinions. AI tools give generic tips. I give you a proper, scored analysis across 7 areas - backed by 10+ years of real campaigns with real money on the line. Every fix is specific to your exact page and audience.
The Page Audit (SGD $99) is the full written report - all 8 sections, competitor research, scoring, quick wins, and a growth roadmap, delivered as a PDF within 48 hours. The Audit + Strategy Call (SGD $299) includes everything in the audit, plus a 45-minute video call where I walk you through the findings, answer your questions, and help you prioritise what to fix first.
Websites, landing pages, link-in-bio pages (Linktree, Stan Store, Beacons), sales pages, and service pages. If it's a page you use to get clients or sell something - I can audit it.
These are specialists I've worked with or vetted personally - web developers, paid ads managers, content creators, copywriters, graphic designers, and PR agencies. I recommend them based on your specific budget and needs. No referral fee, no markup. If they're a good fit, I'll connect you directly.
Even better time to audit. A page that's not built to convert, with more traffic, is just a more expensive problem. Get it right before you spend on ads.
Your audit is delivered as a PDF to the email address you provide in the intake form. For the Audit + Strategy Call tier, you'll also receive a calendar invite for the 45-minute walkthrough session. Turnaround is 48 hours from when I receive your completed form.
Get a clear, scored audit with specific fixes - from someone who's done this at scale. Page Audit from SGD $99.
✓ 48hr delivery · ✓ SGD $99 or $299 · ✓ Specific to your page. Specific to your page.
